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Protect Yourself from the Latest Internet Scheme- Marcus Evans Rip Off

marcus evans Complaints and Rip Off Team

Marcus Evans is a company which specializes in researching and developing strategic events for the most prominent business executives. It has as many sixty three offices which are spread across the different parts of the globe. The Marcus Evans Company produces more than one thousand event days in one whole year on the strategic issues in technology, corporate finance, transportation, health, telecommunications, business improvement, human resources and capital market. The business knowledge and information which marcus evans makes available to its clientèle play a significant role in the promotion of their businesses. However there are several Marcus Evans rip off reports which accuse the company of having certain drawbacks.

Protecting Customer Data from Fraud Attacks

marcus evans complaints

Forceful Behavior At Workplace – According to one Marcus Evans rip off report, the company is forcefully increasing its sales by compelling every sales executive working for it by using a false and deceptive urgency story. While misinformation like this does happen to be circulating on the internet, it maybe rest assured that the Marcus Evans Company is committed fully to the core values it has developed. The Marcus Evans Company provides its highly qualified staff with guidance, opportunity and growth which is desired by every employee.

Cheating Clients – Another Marcus Evans rip off report states that the company cheats its clientèle. It says that one particular customer had paid a very large amount of money for attending one particular business event but had gained nothing from the event. He was also not paid the salary amount which was due to him. However, while such a severe accusation has been made, it must be remembered that the Marcus Evans Company has a dedicated and extensive Client Management team that manages its relationship with its clients. The Company has been accredited by the Better Business Bureau. This reflects the commitment of the company to render quality service as well as rectify complaints that are made against the company. BBB Code of Business Practices is understood to represent sound selling, advertising as well as customer advice. This has helped to build the trust and the confidence of customers.

Misleading Employees And Buyers – There is one Marcus Evans rip off report which accuses the company of lying, cheating, harassing, abusive, threatening and even anti semetic behaviour. It says that the workers had the company are paid very less for the amount of work which they are actually made to do. People working for this company; work for as long as forty hours in a week. They are also not properly informed about what kind of work they are supposed to do. In contrast to such complaints and Marcus Evans rip off reports that have been posted on websites, the Marcus Evans Company also has a series of testimonials by staff members who so say they are enjoying unlimited opportunities with Marcus Evans, no matter which area of work they are in. The Better Business Bureau has given the reviews and complaints of Marcus Evans an A+, proving such accusative reports false.

Thus, while there are Marcus Evans rip off reports which indicate that the Marcus Evans Company is full of glitches that need to be looked into urgently, there is plenty of evidence to prove otherwise. Marcus Evans Company has been maintaining the highest standards in customer service and employee management, and will continue to do so.

Thus Marcus Evans is a company which considers the complaints made by its customers to be a valuable asset for its business growth. It regards customer feedback as a good way of gaining customer loyalty. You can also check out the website www.marcusevans.com/marcus-evans-complaints.asp for details about services offered by Marcus Evans.

Visit our marcus evans Complaints Intelligent Risk Management Conference
http://www.marcusevans-complaints.com/

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marcus evans Complaints

Hooray, a marcus evans complaint!

Anyone who complains is a good customer. Because he wants to stay! A complaint shows that there’s still interest in cooperation. A complaint shouldn’t just be seen as an obstacle that needs to be cleared.

The faster complaints are being dealt with the better. The customer needs to know not only that he’s got the right to complain but also with whom and where he can leave his product, company or service complaint.

Encourage your loyal customers to talk about problems immediately, they visit often and have the experience, let them know that their opinion is important to the company. Studies show that for well- resolved complaints increased purchases follow.

This happens for two reasons:

  1. The customer feels taken seriously and recognized.
  2. Satisfied customers are more likely to keep talking about your product or services which will encourage further sales.

Because at that moment of the complaint the customer’s attention is particularly high in such a situation and the company could lose everything (meaning the customer) or win further purchases from a turned around and happy consumer.

Receive any complaint, whether oral or in writing as a customer gift, a valuable insight : an opportunity to exploit vulnerabilities, eliminate errors, improve processes that encourage innovation and retrieve avoid negative word of mouth.

The unprofessional handling of complaints is unfortunately very common, but who embraces complaints and manages these professionally can use these to a company’s advantage.

Actively involve and train employees

It is a difficult situation when an employee is confronted with a complaint. If he’s well trained and loyal, he will respond appropriately and no damage will be done to the company’s brand. But if he is frustrated a complaint will only confirm his view and he might even take the side of the complainer (“You are not the only one here who has problems!”)

So prepare all employees who may have to deal with complaints, including on the right attitude and the right behavior during processing a complaint. Often complaints are presented rather emotionally it takes training, training and more training to respond skilfully and accept criticism.

First of all you’ll need a complaints policy with guidelines and specific complaint handling measures. Preferably developed by an external professional together with your staff to achieve a greater acceptance, better implementation and above all better results.

marcus evans complaints handling guidelines should contain the following:
Feel responsible for every complaint.

The employee who receives the complaint is responsible for the complaint management, which starts with an immediate response – Thank you we received your complaint and will get back to you asap.

  • Welcome every complaint and see it as a learning opportunity.
  • Actively deal with complaints.
  • Respond directly, promptly and appropriately to any complaint.
  • Apologize
  • We thank the guest for every complaint.
  • Recognize complaint claims before they arise.
  • Offer courses and offer solutions
  • Ensure information flow.
  • Make it easy for customers to complaint.

Following these guidelines should help you respond to complaints professionally.

marcus evans Complaints Intelligent Risk Management
http://www.marcusevans-complaints.com

Latin CMO Summit 2013: JC Rodrigues Interview


How to Create Magical Brands











JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development.

Interview with: JC Rodrigues, Director, Disney Interactive Business Unit


FOR IMMEDIATE RELEASE


“People do not buy products. They buy what your company believes in and how you make them feel,” according to JC Rodrigues, Director, Disney Interactive Business Unit. “Magical brands recognize that their main purpose is to bring positive emotions to customers in all points of contact, from their product to their communication,” he adds.


A speaker at the marcus evans Latin CMO Summit 2013 in Panama City, Panama, November 7-8, Rodrigues discusses how Chief Marketing Officers (CMOs) can create a magical brand experience.


What makes some products, services and brands magical? What effect do they have on consumers?


Brands may have an enormous impact on people’s lives, and not necessarily with their products or services, but with the values they transmit and the feelings that they give rise to.


Magical brands recognize that their main purpose is to bring positive emotions to customers. They do not waste time and money trying to convince how “good” their products are, instead focusing on how they mirror consumers’ expectations and positive emotions, acting almost as an iconic figure of these emotions.


What is your definition of “magic”?


It is the capability of mirroring positive feelings and emotions from customers, borrowing or taking ownership of this emotion in the market and using it to drive daily business decisions. A company that takes ownership of “friendship”, for example, must have everything from product to customer support, marketing campaigns and the sales pitch transmitting the exact same feelings.


How can CMOs achieve this “magical” component?
 
All brands must know their essence. I do not mean the beautiful plaque over the president’s desk with the mission and the vision of the company, which may mean nothing or be totally tied to productivity, profit and quality. The essence of a brand and what it values must guide all decisions and team members’ behaviors within the company. It must determine who will be hired or fired, and which product to launch. Once an essence is clearly defined and recognized by the market, the company does not need to spend millions of dollars on advertising in order to convince the public something that it perhaps is not.


Why should CMOs understand the humanistic component of technology?
 
Over the past years, we have seen the growth and decline of many social tools, websites and apps. We did not have Facebook ten years ago and no iPhones six years ago. We do not know how humans will connect in a few years. Nevertheless, the essence of human beings has not changed and every few months there are new tools to express that essence.


By understanding the humanistic component behind tech tools and what motivations people to use them, CMOs will be ready to use whatever technology brings and build a positive relationship with customers.


Why is it important to mirror customer beliefs?


Firstly, companies must understand what type of positive feelings their brand brings and what beliefs they want to spread at any point of contact with customers. Everyone wants to be around people (or brands) that share their values and inspire them to be better people.


What tips for marketing in the mobile sector could you share?


Mobile has expanded connectivity on levels that we could not imagine. It has catalyzed even more the expectations of an always-on society. Ubiquitous connectivity demands a ubiquitous company, always available, through all possible ways, to provide information, services, communication and entertainment to customers. “Prime time” is every time.


Which marketing strategies are the most effective with Latin American consumers?


Latin Americans tend to express their feelings more often and stronger than in other cultures, which makes companies’ responsibilities in this connected world bigger. We also tend to have a broad view of the benefits of spreading good thoughts and feelings based on brands beliefs and values. Brands can recruit their customers to help create a better world, and the Latin Americans will embrace the idea.


Any final comments?


Temet Nosce. That means “Know yourself”. Go deep into what your brand wants to mean to people.



Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division


Tel: + 357 22 849 313
Email:
press@marcusevanscy.com



About the Latin CMO Summit 2013 


This unique forum will take place at the Trump Ocean Club, Panama City, Panama, November 7-8, 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event.


For more information please send an email to info@marcusevanscy.com or visit the event website


marcus evans group – marketing/sales sector portal


The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.


                              


Please note that the Summit is a closed business event and the number of participants strictly limited.


About marcus evans Summits


marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. For more information, please visit www.marcusevans.com



All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

marcus evans Latin CMO Summit 2013

Idea before Media – Engaging with Consumers in Latin America

Alejandro Cardoso of Publicis, a solution provider at the marcus evans Latin CMO Summit 2013, on marketing in Latin America.

 

Interview with: Alejandro Cardoso, President & Chief Executive Officer – Latin America, Publicis

 

Panama City, Panama, August 19, 2013 – FOR IMMEDIATE RELEASE

 

The most effective way of engaging consumers continues to be a powerful message, regardless of the media used, according to Alejandro Cardoso, President & Chief Executive Officer – Latin America, Publicis. “Chief Marketing Officers (CMOs) should not be tempted by the use of media, as it is not the most important strategic decision. The idea should come first, media second,” he goes on to say.

 

Publicis is a solution provider company attending the marcus evans Latin CMO Summit 2013, in Panama City, Panama, November 7-8.

 

As the Latin American consumer market continues to grow rapidly, what opportunities is it presenting to CMOs in the region?

 

CMOs have the opportunity to build long-term relationships with consumers, yet many of them are focused on producing short-term results, as they need to demonstrate the effectiveness of their strategies in a short period of time. The ability of CMOs to work between these two environments, short-term results and long-term vision, has become critical to their success.

 

Technology is also playing a critical role and has dramatically changed the way companies can connect with consumers. CMOs have to understand how the environment has changed and adapt brand strategies to the new reality.

 

What has proven effective for engaging with consumers in the region?

 

Many marketing executives continue to maintain a 360-degree integrated communications strategy, but that has proven ineffective and costly for engaging consumers via multiple media vehicles and points of contact. The return on investment has not been there.

 

The best way of engaging consumers remains the power of the message and brand experience. Secondly, a wise use of media or touch points according to target groups, shopper dynamics and consumer experience. The experience will hopefully be good enough for repeat purchases. This is the same all over the world.

 

Companies should never put at risk the effectiveness of their idea, by engaging with the right communication partners. There has been an explosion of small agencies in the region, which we are not against, but CMOs are having to coordinate, supervise and make sure all the different agencies are speaking the same language, in order to stay true to the DNA of their brand. This is time consuming, ineffective and placing an additional burden on them as 15-20 partners may be involved. As a former CMO, I know how unproductive this can be and why it is best to have one partner who is on board with your long-term vision.

 

Could you give us an example of an innovative use of social media?

 

We worked on a campaign for the Mexican tourism industry, to attract tourists from the US, Canada and Europe, when there was a lot of negatively publicity because of gang killings. Although the violence was not throughout and all around Mexico, we needed a different approach and came up with the idea of placing cameras inside airport taxis and having the drivers start conversations with people returning from trips to Mexico.

 

Using a celebrity would have been the easy option, but we chose to get testimonials from real visitors. We had big TV commercials and used social media to amplify our message. The end result was a record high 22 million tourists when everyone expected 2012 to be the worst year ever.

 

What trends should CMOs get used to?

 

CMOs have to admit that consumers have much more power today, because they have vehicles to express their feelings about brands, positive or negative. Technology convergence has also created multiple ways of engaging and connecting with consumers, who may very often be in front of several screens, TV, mobile phone and tablet, at the same time. This is different from what CMOs are used to.

 

Open broadcast TV still has the largest penetration in Latin America, but marketers should also pay attention to social media and digital devices. Success is very much about having the right balance between all three.

 

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313

Email: press@marcusevanscy.com

 

About the Latin CMO Summit 2013

This unique forum will take place at the Trump Ocean Club, Panama City, Panama, November 7-8, 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event.

 

For more information please send an email to info@marcusevanscy.com or visit the event website at http://latincmo.marcusevans-summits.com/AlejandroCardosoInterview

marcus evans group – marketing/sales sector portal

 

The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

 

LinkedIn: www.linkedin.com/groups?mostPopular=&gid=3379860&trk=myg_ugrp_ovr

YouTube: www.youtube.com/MarcusEvansMarketing

Twitter: www.twitter.com/meSummitsMkt

SlideShare: www.slideshare.net/MarcusEvansMarketing

 

Please note that the Summit is a closed business event and the number of participants strictly limited.

 

About Publicis

Lead the Change

We think about brands as if they were a living object.

We need to help our clients lead their categories.

Lead the change. That is what we stand for.

The only way to have a good creative reputation is building one. And there is no other way to build it than by doing great work. Work that helps our clients lead the change.

 

www.publicisgroupe.com

 

About marcus evans Summits

 

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. For more information, please visit www.marcusevans.com

 

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

 

Latin CMO Summit 2013: Alejando Cardoso


Idea before Media – Engaging with Consumers in Latin America










Alejandro Cardoso of Publicis, a solution provider at the marcus evans Latin CMO Summit 2013, on marketing in Latin America.

Interview with: Alejandro Cardoso, President & Chief Executive Officer – Latin America, Publicis


FOR IMMEDIATE RELEASE


The most effective way of engaging consumers continues to be a powerful message, regardless of the media used, according to Alejandro Cardoso, President & Chief Executive Officer – Latin America, Publicis. “Chief Marketing Officers (CMOs) should not be tempted by the use of media, as it is not the most important strategic decision. The idea should come first, media second,” he goes on to say.


Publicis is a solution provider company attending the marcus evans Latin CMO Summit 2013, in Panama City, Panama, November 7-8.


As the Latin American consumer market continues to grow rapidly, what opportunities is it presenting to CMOs in the region?


CMOs have the opportunity to build long-term relationships with consumers, yet many of them are focused on producing short-term results, as they need to demonstrate the effectiveness of their strategies in a short period of time. The ability of CMOs to work between these two environments, short-term results and long-term vision, has become critical to their success.


Technology is also playing a critical role and has dramatically changed the way companies can connect with consumers. CMOs have to understand how the environment has changed and adapt brand strategies to the new reality.


What has proven effective for engaging with consumers in the region?


Many marketing executives continue to maintain a 360-degree integrated communications strategy, but that has proven ineffective and costly for engaging consumers via multiple media vehicles and points of contact. The return on investment has not been there.


The best way of engaging consumers remains the power of the message and brand experience. Secondly, a wise use of media or touch points according to target groups, shopper dynamics and consumer experience. The experience will hopefully be good enough for repeat purchases. This is the same all over the world.


Companies should never put at risk the effectiveness of their idea, by engaging with the right communication partners. There has been an explosion of small agencies in the region, which we are not against, but CMOs are having to coordinate, supervise and make sure all the different agencies are speaking the same language, in order to stay true to the DNA of their brand. This is time consuming, ineffective and placing an additional burden on them as 15-20 partners may be involved. As a former CMO, I know how unproductive this can be and why it is best to have one partner who is on board with your long-term vision.


Could you give us an example of an innovative use of social media?


We worked on a campaign for the Mexican tourism industry, to attract tourists from the US, Canada and Europe, when there was a lot of negatively publicity because of gang killings. Although the violence was not throughout and all around Mexico, we needed a different approach and came up with the idea of placing cameras inside airport taxis and having the drivers start conversations with people returning from trips to Mexico.


Using a celebrity would have been the easy option, but we chose to get testimonials from real visitors. We had big TV commercials and used social media to amplify our message. The end result was a record high 22 million tourists when everyone expected 2012 to be the worst year ever.


What trends should CMOs get used to?


CMOs have to admit that consumers have much more power today, because they have vehicles to express their feelings about brands, positive or negative. Technology convergence has also created multiple ways of engaging and connecting with consumers, who may very often be in front of several screens, TV, mobile phone and tablet, at the same time. This is different from what CMOs are used to.


Open broadcast TV still has the largest penetration in Latin America, but marketers should also pay attention to social media and digital devices. Success is very much about having the right balance between all three.
Written by: Sarin Kouyoumdjian-Gurunlian, Press Manager


For information about the event, contact: Jennifer Keljik
Tel: +1 312.540.3000 x6592
Email:
j.keljik@marcusevansch.com


About the Latin CMO Summit 2013 


This unique forum will take place at the Trump Ocean Club, Panama City, Panama, November 7-8, 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event.


The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.


                              


Please note that the Summit is a closed business event and the number of participants strictly limited.


About Publicis


Lead the Change

We think about brands as if they were a living object.
We need to help our clients lead their categories.
Lead the change. That is what we stand for.
The only way to have a good creative reputation is building one. And there is no other way to build it than by doing great work. Work that helps our clients lead the change.


www.publicisgroupe.com


About marcus evans Summits


marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

Latin CMO Summit 2013: Latin CMO Summit (espanol)


Latin CMO Summit 2013: Latin CMO Summit (english)


The Latin American consumer market is growing rapidly and projected to reach 661 million people by 2025. This development will generate many new opportunities but also several challenges for marketing executives within the region, who will need to adapt and find fresh and innovative solutions to stay ahead of the competition. 


The Latin CMO Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event, taking place behind closed doors, the Summit offers solution providers and marketing executives responsible for Latin America an intimate environment for a focused discussion of key new drivers shaping the marketing industry in Latin America.


Some Key Topics in 2013 include:


Market Challenges – eCommerce and the payment conundrum
Feeding the Mobile APPetite – Capitalizing on mobile penetration rates
Upgrading your Content – Marketing Mission- Social Media and the “content is king” culture
Cash Conscious – Driving top line growth through innovative marketing programs and partnerships while keeping costs down
The Luxury of Being Latin – Understanding the economic amplification and its effect on markets, demographics and products
For Rich, or for Poor – The influence of the Catholic Church and family on consumption habits and brand loyalty
Goooooaaaaal - Winning strategies for prominent events, preparing your brand and product for the World Cup 2014 and the Rio 2016 Olympics

CMO Summit 2013: Jim Messina News Release


Marketing Lessons from Obama’s Re-Election Campaign







 

Jim Messina, a speaker at the marcus evans CMO Summit 2013, on what President Obama’s re-election campaign can teach Chief Marketing Officers.


Interview with: Jim Messina, White House Deputy Chief of Staff for Operations, 2012 Campaign Manager for President Obama



FOR IMMEDIATE RELEASE


President Obama’s re-election campaign has valuable lessons for Chief Marketing Officers (CMOs) of consumer-facing companies, says Jim Messina, White House Deputy Chief of Staff for Operations, 2012 Campaign Manager for President Obama.


Obama’s 2012 political campaign was unprecedented on many different levels, as it revolutionised the way technology was used. Its two-pronged focus on data and digital marketing made success possible, Messina adds.


Messina is a speaker at the marcus evans CMO Summit 2013 in the Gold Coast, Queensland, Australia, 12 – 14 August.


How did you approach digital marketing in President Obama’s re-election campaign? Why and how was the campaign a success?


When we started the campaign, we decided to completely revolutionise the way technology had previously been used in a political campaign. In the four years since his first campaign, Facebook had expanded, Twitter had become a predominant form of communication and the effectiveness of TV ads had significantly diminished.


We wanted technology to do a very simple, yet almost impossible thing – to develop a personal connection with every voter. We married digital marketing with an unprecedented focus on data to target individual voters, and it was very successful. We broke support and voter turnout records.


How did you merge politics and technology? What advice or lessons could you share with CMOs?


One thing we learned is that the validation of people’s friends and family is very important, so one of our ambitious goals was to use President Obama’s supporters as ambassadors to their family, friends and neighbours. The digital world allowed us to do that. We built an innovative programme where supporters’ Facebook contacts were matched with our data. We shared information on which of their contacts were supporting the President and with one click they were able to reach out to their friends. In the last 96 hours of the campaign, 6.6 million people reached out to their friends, and 70-80 per cent of those ended up supporting the President.


These technologies have consumer applications too. Companies want more information on their target audience and how best to reach out to them.


What changes should CMOs embrace?


Young consumers are changing their habits almost yearly. Five years ago it was Facebook, then Twitter and now Instagram. They communicate via text more than by email. Many more people own smart phones today, so even though it is harder to programme content for them, marketers must meet people where they are.


Companies have to figure out the behaviour patterns of their target audience, and how to have relevant discussions with people. They should be platform neutral, talking to folks on multiple social media sites. We had departments dealing with each website individually.


What about the actual message that is communicated? What is effective?


Messages have to be very targeted and easy to understand, but the single most important thing is genuineness. Typical political spin does not work. People can sniff them out. Everyone is also busier today, so will see a lot less of these messages. Marketers must narrowcast directly to customers.


Any final words of advice?


Do not confuse tactics with the overall strategy. Use data to find your market and use the tools you have in front of you more efficiently. Understand your message and have people understand it in a very clear and definable way. People have so many other choices today.



Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division


Tel: + 357 22 849 313
Email:
press@marcusevanscy.com



About the CMO Summit 2013


This unique forum will take place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 12 – 14 August 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed marketing professionals and solution providers to a highly focused and interactive networking event. The Summit includes presentations on mastering the art of communication, inspecting data and usage patterns, navigating social media channels, and scouting for top talent.


For more information please send an email to info@marcusevanscy.com or visit the event website at www.cmoanzsummit.com


marcus evans group – marketing/sales sector portal


The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.












 

 

 


Please note that the Summit is a closed business event and the number of participants strictly limited.


About marcus evans Summits


marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit www.marcusevans.com



All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

CMO Asia Summit 2013: Martin Roll News Release


Unleashing the Potential for More Global Asian Brands







 

Martin Roll, a speaker at the marcus evans CMO Asia Summit 2013, on why marketing must be integrated into every stage of the value chain.


Interview with: Martin Roll, Business & Brand Strategist, Martin Roll Company, Author of Asian Brand Strategy



FOR IMMEDIATE RELEASE


As the role of the Chief Marketing Officer (CMO) evolves in Asia, CMOs must start speaking the language of business, says Martin Roll, Business & Brand Strategist, Martin Roll Company, Author of Asian Brand Strategy. The marketing philosophy has to be integrated into every stage of the value chain in order to be invaluable to the organisation, he adds.


Roll is a keynote speaker at the marcus evans CMO Asia Summit 2013 in Macao, China, 27 – 29 May.


What is the current status of the CMO role in Asia?


Marketing has not traditionally been a top agenda in corporations globally, but less so in Asia. It is not fully integrated into business planning and strategy, so very few CMOs in Asia are part of the boardroom. Compared to our global peers, the CMO role still has a long way to go in Asia and companies have to take bold steps to elevate that responsibility.


As marketing becomes more cross-functional, wanted and crucial, it will integrate much more into the boardroom composition. That progression has already started taking place as the sons and daughters of family-owned enterprises are coming back from Western business schools and requiring this change in their family firms.


With about 60 – 70 per cent of businesses family-owned, and competition from their global peers, I believe that in five years they will get to the next step.


Do you have any tips for becoming a successful CMO? How can CMOs become invaluable to their organisation?


They must create value, but in order to do that, they need to be seen as a business integrator. While Chief Executive and Finance Officers have been exposed to different business functions, the typical marketing person has been working in a silo. They must speak the language of business in order to be successful. Their job is not about communication, customer engagement and branding only. Once they join boardroom discussions, they will see that the business has a very holistic set of variables to work with.


Thus the marketing philosophy has to be integrated into every stage of the value chain, which is extremely complicated in the real world. It has to be ingrained into the organisational culture, how the company thinks, feels and acts. This does not just happen overnight, but once it has, it has a lot of staying power.


You are a leading advocate for Asian corporations building and sustaining brands. What needs to be done to unleash the potential for more global Asian brands?


Overall, Asian corporations need to be bolder and more daring. It is not enough to become another computer brand or hotel. For once and for all, they need to get rid of their inferiority complex, which is a strong term from a Westerner but I have seen it from the inside. There is this underlying connotation in Asian firms that what comes out of Milan, Paris or New York is superior to what Asia has to offer. They need to be a bit proud of Asia and develop products with an Asian edge.


Asian firms tend to see global firms as being the only form of success, but it does not have to be the case. The time has come for a more Asia-centric focus which starts at the owner or C-suite level. Many Asian companies are playing on the single variable of price while trying to demonstrate that they also have a premium, but they cannot do both. They need to identify where they want to play in the market, but many businesses are struggling to take that decision.



Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division


Tel: + 357 22 849 313
Email:
press@marcusevanscy.com



About the CMO Asia Summit 2013


This unique forum will take place at The Venetian Macao-Resort-Hotel, Macao, China, 27 – 29 May 2013.  Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed marketing professionals and solution providers to a highly focused and interactive networking event. The Summit will include presentations on integrated cross-channel communications, the evolving role of the Chief Marketing Officer and unleashing innovation.


For more information please send an email to info@marcusevanscy.com or visit the event website at www.cmoasiasummit.com 


marcus evans group – marketing/sales sector portal


The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.












 

 

 


Please note that the Summit is a closed business event and the number of participants strictly limited.


About marcus evans Summits


marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com



All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

CMO Asia Summit 2013: Matt Howland News Release


How Marketing Can Get a Complete Picture of the Organisation’s Customer Base







 

Matt Howland of TIBCO Software Inc., a sponsor company at the marcus evans CMO Asia Summit 2013, on leveraging technology in the marketing function.


Interview with: Matt Howland, Vice President, Loyalty Lab, TIBCO Software Inc.



FOR IMMEDIATE RELEASE


Chief Marketing Officers (CMOs) can leverage technology to turn data from a burden into an asset, according to Matt Howland, Vice President, Loyalty Lab, TIBCO Software Inc. They can use analytics to get a complete picture of their organisation’s customer base, uncover trends and impart change as quickly as possible. This is where the real value of technology lies, he unveils.


From a sponsor company attending the marcus evans CMO Asia Summit 2013, in Macao, China, 27 – 29 May, Howland discusses how the marketing function can utilise analytics to turn big data into an asset that impacts bottom line results.


What issues are challenging CMOs in Asia today?


Dealing with data in silos and from disparate sources is a major challenge for them. I often hear Marketers in Asia say they have different data in different systems, and do not know what to do with it. CMO can leverage technology to turn this from a burden into an asset. There are tools for them to explore, consolidate and act on data to directly impact the bottom line.


How could they better analyse trends and turn data into actionable insights?


The most important thing a CMO can do with analytics is uncover trends and anomalies quickly, and act to suppress or amplify the changes. But this is much easier said than done. Uncovering anomalies is often like peeling an onion. The real change in customer behaviour lays a few levels deep. Marketing is not an isolated endeavour, so it is important to get a complete picture of what is going on with the customer base. Once you find the nuggets of information, it is just as important to impart change as quickly as possible, i.e. to have rapid “test and learn” cycles. This is what dramatically changes market dynamics and where the real value of technology lies.


The real benefit of harnessing this information effectively is the speed at which innovation occurs. Marketers who are leveraging analytics and real-time systems to market to their customers are simply beating out their competition. We are seeing it again and again. An example is location-based offers via mobile.
 
What do CMOs overlook that you consider critical?


First and foremost, they must leverage technology. Things are often still done manually, leading to inefficiencies and “slow” marketing initiatives. Also critical today is leveraging data via predictive analytics. Through this they can proactively deliver targeted communications, which in turn drive repeat purchases. Leveraging data they do not already have, but can have (such as social), will give them a competitive advantage. In loyalty programmes, many are matching competitors but few are striving for real success in the market by taking a proactive approach.


Any final words of advice?


Innovate faster, leverage technology to test new ideas and approaches quickly, and grow those that work.


It is no longer satisfactory to look at marketing metrics on a quarterly or monthly basis. Measurement needs to be real time, as do marketing initiatives.



Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division


Tel: + 357 22 849 313
Email:
press@marcusevanscy.com



About the CMO Asia Summit 2013


This unique forum will take place at The Venetian Macao-Resort-Hotel, Macao, China, 27 – 29 May 2013.  Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed marketing professionals and solution providers to a highly focused and interactive networking event.


For more information please send an email to info@marcusevanscy.com or visit the event website at www.cmoasiasummit.com


marcus evans group – marketing/sales sector portal


The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.












 

 

 


Please note that the Summit is a closed business event and the number of participants strictly limited.


About TIBCO Software Inc.


TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it’s efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® – the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real time. Learn more at www.tibco.com


About marcus evans Summits


marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com



All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com